About Us.
About Us: - Magenta Outdoor is a Northern Ireland-based clothing brand born from personal struggle and healing. We exist to raise awareness for mental health through symbolic apparel, storytelling, and movement. Our mantra - “TAME YOUR UNCONSCIOUS MIND” - reflects a journey of recovery, resilience, and purpose.
The Story: - As a father, husband, and founder, I’ve battled anxiety, depression, and PTSD. After losing my career and sense of identity, I relocated to Northern Ireland for treatment and began rebuilding my life. Mountain biking became my lifeline - helping me reconnect with nature, manage my mental health, and rediscover joy.
Magenta Outdoor grew from that spark. It’s a reminder that healing is possible, that self-talk matters, and that you never need to apologize for having a hard day. Our brand is here to inspire strength, community, and emotional awareness - one ride, one garment, one story at a time.
Why the Bear? The Bear is our symbol for the unconscious mind - the part of you that reacts before you’ve had time to think. It’s the force behind anxiety, panic, addiction, and depression. Left untamed, it can sabotage your confidence and wellbeing.
The Bear represents that deep-rooted programming. Learning to tame it means reclaiming control, shedding coping mechanisms, and unlocking clarity, optimism, and strength.
Just like facing a grizzly in the wild, if you don’t understand your Bear, it can overwhelm you. But once you learn to tame it, you gain the power to rewrite your story.
The 5 Cs of Mental Health: - To support this journey, we embrace the 5 Cs—a framework for emotional wellbeing:
· Clarity – Clear thoughts and direction emerge when you prioritize your mental health.
· Connection – Healing thrives in community, not isolation.
· Coping – Healthy strategies replace harmful habits.
· Control – Small steps restore balance and agency.
· Compassion – Self-kindness is not weakness—it’s strength.
If one or more of these feel out of sync, it’s time to refocus. Magenta Outdoor is here to help you do just that - through movement, ritual, and symbolic design that speaks to your journey.